Mar 25, 2014 2:41 PM
Just a couple of months after he was forced out as General Manager of the winery he started decades ago, Gary Eberle says he will still be connected to the Eberle brand, now run by those who staged the hostile take-over.
Eberle will serve as "brand ambassador". In a statement issued by the the Public Relations firm hired by current Eberle management, his continued connection will take advantage of Eberle's influential role working with customers, distributors and restaurateurs through the brand he built.
The ownership group says it wants to continue with the of the Paso Robles AVA and the quality customers have come to expect from Eberle Winery. Ben Mayo will continue as winemaker. Willis Blakewell assumes the duties of General Manager. "For the past thirty years I've poured my heart and soul into this winery" said Eberle. "This is a new chapter in my life at Eberle Winery and I can't imagine doing anything else."
Eberle is well-known for his passion and promotion of the Paso Robles and Central Coast region. The ownership group was founded in 1983. Speaking on behalf of the owners, partner Rob Flory said ""We are extremely happy with this positive development. We want to continue to evolve, strengthen our vineyards and position the winery for continued success and Gary is an important part of this plan."
Eberle wine is distributed in 35 states with an annual case production between 25,000 and 30,000 cases. Eberle told KSBY in January, the winery had just finished it's most successful year in history when the take-over happened. It was named Winery of the year last year at the 2013 Central Coast Wine Competition, an award given at the California Mid-State Fair.
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