Dec 31, 2012 12:42 PM by NBC News
Generic medications may act the same as their brand name counterparts but they may not look the same, and that tiny change in appearance can dissuade many patients from taking them.
Researchers at Brigham and Women's Hospital in Boston say some patients who receive generics that look different are more than 50% more likely to stop taking them.
A change in color was a particular deterrent.
The study included patients taking drugs to treat epilepsy. Going just a few days without medication can raise the risk for seizures in these patients.
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