Jul 16, 2014 7:26 PM by Jeanette Trompeter
Lady Gaga saw how bad California's water situation was when she was here shooting her latest music video at Hearst Castle in February. The famous Neptune pool was in the process of being drained because of a water shortage and the community of San Simeon struggling with water supplies caught her attention.
Lady G donated a nice chunk of change to preservation efforts at the castle ($250,000) as well as $25,000 to the San Simeon Community Services District during the shoot. Now she's following up with a public service announcement on the state's water woes in partnership with the State of California's drought awareness program Save Our Water. You can see the video by clicking here.
The Lady Gaga PSA also marks the launch of a new public awareness campaign from Save Our Water urging Californians to join the effort to undertake extraordinary conservation efforts. The campaign stresses that 'Brown is the New Green' and asks Californians to let their lawn go brown by cutting back watering to twice a month. Additional campaign materials will be released by Save Our Water through the end of the month, including digital and social media ads, lawn signs, billboards and radio ads.
"We're thrilled Lady Gaga has joined the effort to Save Our Water," said Mark Cowin, director of the California Department of Water Resources. "Conservation has always been a Californian value, but in this drought regular conservation isn't enough -- we must take extraordinary measures to save water."
Save Our Water's campaign comes as the State Water Resources Control Board voted to adopt mandatory water conservation measures for urban water users and suppliers, including prohibitions on outdoor irrigation more than two days per week, washing hardscapes, sidewalks and driveways with water and using hoses without shutoff nozzles to wash cars.
"This is no ordinary drought and Lady Gaga is no ordinary superstar," said Tim Quinn, Executive Director of Association of California Water Agencies. "With our new campaign and spokespeople like Lady Gaga, we hope to reach every Californian with the important message of conservation."
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